AI Transformation of Market Research

Artificial Intelligence is reshaping the entire Market Research industry — from finding the right participants to collecting data and extracting actionable insights. With the rise of synthetic data, even the way research is conducted is being reimagined.

Switzerland is home to three companies (Caplena, Norstat/TestingTime, Survalyzer) leading this transformation across the value chain. Bringing them together offers a rare opportunity to explore how AI is changing the full research cycle: panel → data collection → analysis.

This is an online roundtable with Pascal de Buren (Caplena), Raúl Fuertes (Norstat Schweiz), Christian Hyka (Survalyzer), hosted by Reto Lämmler (Co-Founder and former CEO of TestingTime)