LLMs for market research - how useful are they?

Large Language Models (LLMs) can not only generate text and images, but also simulate human responses to survey questions, posts, newsletters. One of their main advantages is the ability to generate in silico samples, i.e., synthetic data, at a fraction of the cost and much quicker than conducing surveys and interviews. The question is how useful is synthetic data?

In this interactive event we will compare answers. You will

• get to know what synthetic data is currently generated in the market research domain
• know how you can assess their quality
• exchange opinion and experiences

Spaces are limited - registration will open soon.