“Sole” Shines in Ticino: How AI Is Transforming Tourism Engagement

Discover how artificial intelligence is reshaping the way public institutions and businesses interact with their audiences. In this session, Gabriele Petino, founder and director of Open-X SAGL will take you behind the scenes of “Sole,” the first AI-powered chatbot based on Copilot technology developed in Ticino for Ascona-Locarno Tourism. Gabriele will share practical insights, challenges faced, and real-world results—showing how a collaborative, agile approach can make AI not only accessible and effective, but surprisingly human. Join this event to get inspired and explore new possibilities for your own context.