--- title: "B2B Tech Go-to-Market Fundamentals in the AI era" slug: "b2b-tech-go-to-market-fundamentals-in-the-ai-era" canonical_url: "https://ai-weeks.ch/events/b2b-tech-go-to-market-fundamentals-in-the-ai-era" start_date: "2026-09-24T13:00:00.000Z" end_date: "2026-09-24T14:00:00.000Z" attendance_mode: "online" language: "en" price_type: "free" price: "Free" location: "Online" event_url: "https://app.gtmadvantage.ch/widget/survey/M0JZIaMdy1LbU2z306py" image: "https://ai-weeks.ch/api/airtable/events/recp81khyzf0nYyUT/event_image_16x9_web?year=199" tags: [] status: "published" description: "AI has made it easier than ever to create content, automate outreach, research prospects and personalize at scale. But easier execution doesn’t automatically mean easier growth. As more companies produce more content and more outreach, attention becomes harder to earn, trust…" --- # B2B Tech Go\-to\-Market Fundamentals in the AI era AI has made it easier than ever to create content, automate outreach, research prospects and personalize at scale. But easier execution doesn’t automatically mean easier growth. As more companies produce more content and more outreach, attention becomes harder to earn, trust becomes more valuable, and getting your go-to-market fundamentals right matters even more. Join Adrijana Daragon, Founder of GTM Advantage, for a practical session for B2B tech founders and leaders on how customer acquisition needs to evolve as your company grows. We’ll explore: Your network gets you started — but what gets you scaled? How to move beyond founder relationships, referrals and early traction to a more repeatable way of finding customers. Where will your next stage of growth actually come from? More customers, more value from existing customers, better retention — and what that means for your GTM choices. How do you earn attention and trust in the age of AI? Why more content and more automation aren't necessarily the answer — and what makes buyers notice, trust and choose you. What should AI change in your GTM — and what shouldn't it? How to use AI as an accelerator without simply scaling the wrong activities faster. You’ll leave with a clearer way to think about one fundamental question: Where will your next customers come from — and can you make that repeatable? Wednesday, 24 September | 15:00–15:45 CET | Online Adrijana Daragon Founder, GTM Advantage 20 years of experience building and scaling growth across startups, B2B technology and global companies. ## Details - **Start:** 2026\-09\-24T13:00:00\.000Z - **End:** 2026\-09\-24T14:00:00\.000Z - **Location:** Online - **Attendance:** online - **Language:** en - **Price:** Free - **Audience:** ceos, founders, managing director, growth and business development leaders - **Event page:** Canonical: