---
title: "How to build a content strategy AI systems actually reward"
slug: "how-to-build-a-content-strategy-ai-systems-actually-reward"
canonical_url: "https://ai-weeks.ch/events/how-to-build-a-content-strategy-ai-systems-actually-reward"
start_date: "2026-09-22T09:30:00.000Z"
end_date: "2026-09-22T10:00:00.000Z"
attendance_mode: "online"
language: "en"
price_type: "free"
price: "Free"
organizer: "decipher"
organizer_url: "https://www.decipher.agency/"
event_url: "https://luma.com/8jperg4h"
image: "https://ai-weeks.ch/api/airtable/events/recAvvpnOYUoPtZgR/event_image_16x9_web"
tags: []
status: "published"
description: "AI search is a marketing channel in its own right, and most brands are not yet treating it as one. They're producing more content than ever and getting cited less than they expected. If you're a brand manager, a founder building a brand, a marketing executive, or anyone who uses…"
---
# How to build a content strategy AI systems actually reward

AI search is a marketing channel in its own right, and most brands are not yet treating it as one. They're producing more content than ever and getting cited less than they expected.
If you're a brand manager, a founder building a brand, a marketing executive, or anyone who uses content to build brand awareness, you'll love this practical 30-min session.
Key takeaways:
- **How to audit your existing content for AI search performance.** Spotting quick wins, identifying gaps, and deciding what to focus on first.
- **Two optimisation tactics that show results.** Paragraph-level optimisation and how to build a high-performing topical landing page.
- **A before-and-after case study of a real landing page.** What was changed, why, and what shifted in AI search visibility as a result.

## Details

- **Start:** 2026\-09\-22T09:30:00\.000Z
- **End:** 2026\-09\-22T10:00:00\.000Z
- **Attendance:** online
- **Language:** en
- **Price:** Free
- **Audience:** brand manager, brand owners, marketing managers, digital marketing specialists, founders
- **Organizer:** [decipher](<https://www.decipher.agency/>)
- **Event page:** <https://luma.com/8jperg4h>
- **Contact:** Ema Fulga <mailto:ema@decipher.agency>

Canonical: <https://ai-weeks.ch/events/how-to-build-a-content-strategy-ai-systems-actually-reward>